Looking back, and planning ahead

As we reflect on 2010, and look ahead to 2011, it is useful to think about all of the things that made last year such a success, and all of the things we will do in 2011 to improve our business. I recently had the opportunity to share some of these thoughts in a column for SupplyChainBrain. I talked a little bit about how 2010 will be remembered – as a year in which well-positioned transportation companies gained real momentum by offering greater value to their customers. I also offered some insight into what I believe are the keys to success for transportation companies this year.

My insights may not have been earth-shattering. In fact, they are all things that anyone could see if they were to go out and talk to customers, and then look around at their competition. From knowing that a customer never forgets the service we provide (for better or worse), to earning trust by putting the customer’s interest ahead of short term profits, to fostering customer communication at a deeper level than just shipment data, to working to customize our transportation solutions, it all comes down to a focus on real value that is felt by our customers.

Head over to SupplyChainBrain’s site to read the full column, “Expect Measured Growth in Transportation and Logistics in 2011 – and Customers to Demand More Value.”

When you’re done, I’d love to hear your thoughts – do you agree with my assessment of 2010? Any other thoughts on how transportation companies can best position themselves to succeed? Feel free to leave a comment and chime in.